How to use your brand story to increase your online visibility and grow your business
In this episode, I detail how you can use your brand story to increase your online visibility, get seen and heard and rise above the noise on social media, and grow your business
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- Remember to go back and re-read your brand story first! Look for keywords in it---you can use these later in your social media post and sales page copy! If you don't see keywords in your brand story, edit it a bit using keywords.
- Your brand story will be repeated, in some way, again and again for the life of your business.
- It needs to appear on your homepage, all sales pages, checkout pages, on your courses, and all products, programs, and services you offer
- When folks come to your website, meet you or see your social media posts, they should easily be able to determine: Who you are, What you're about, How you can help them.
- I detail several strategies to use your brand story strategically in person and online.
- People buy from you because of you!
- Your brand is what people say about you when you're not around.
This week's CHALLENGE: Pick two new places mentioned in this episode that you haven't yet applied your brand story and share it there. Let me know how you're sharing it!
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