How long it really takes people to consume your website content and all-things bounce rate
Do you really know how long it takes people to consume content on your website? In this week's episode of Business Fabulous, we dive into that with a case study and look at all-things bounce rate and how to improve yours.
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Mentioned in this episode
In this weeks' episode:
- Your website is the place where you provide the most amount of value to your target audience.
- The longer people are on your website, the more likely they are to consume your content and opt in for your freebies
- It's important to attract, compel and convert your website visitors.
- You have 3-5 seconds to convince a website visitor to stay on your website and consume content.
- When they leave your website, they "bounce" off it.
- Bounce Rate = a percentage; the frequency of someone leaving your website from the landing page without browsing any further.
- Neil Patel reports the average bounce rate is 40.5% but there are different types of bounce rates
- Different industries, websites, particular landing pages have very different acceptable bounce rates.
- It's important to know your website's bounce rates.
- I provide a case study of my content consumption on two very different websites.
- Pop ups can keep people on your website longer and build your list.
- You should have multiple opt in experiences on your website, ideally at least one per page on your website.
This week's CHALLENGE:
Take a look at your bounce rate and your customer behavior flow on your Google Analytics. Looking at this can really enhance your audience's website experience, the amount of time they spend on your website, the content they consume, and grow your list!
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