How to "Charge Your Worth" in Coaching and Online Businesses
Online coaches are often advised, "charge your worth." find out what this means and how to actually do it.
“Value is how somebody decides what it's worth. Value and price are two different things. Worth and price are two different things. What people pay for is value. ”
-Bonnie L. Frank
In today’s episode I am discussing the common recommendation made by many business coaches: Charge Your Worth. What could be wrong with charging your worth? Nothing but what does that saying really mean? How do you know what your worth is and does it have anything to do with what you should charge for your products, programs and services? If you have ever wondered if you are charging the right price in your business, this is the episode for you. I discuss all the factors that go into making that decision. I help you understand not only the market but what makes customers want to buy from you. I also explain exactly what your customers want to see on your sales page in order to buy from you.
Show Notes
In this episode I discuss all the factors that go into charging for your products, progams or services:
- What are the comps? [2:06]
- Why is it important to know your target audience when deciding price? [5:08]
- How does what you offer enhance their life? [6:04]
- What do I mean when I say value?[7:26]
- How can you show social proof? [8:39]
- Why do you need testimonials? [10:23]
- How does your own journey help sales? [12:22]
- What transformation is your customer going to have? [13:02]
- What you need to have on your sales page[14:51]
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