5 Things that will never make the difference in your online business and the #1 thing that entrepreneurs get wrong

Entrepreneurs and online business owners often spend so much time worrying about the wrong things. Here are five things that will not make the difference in your business and the #1 thing entrepreneurs get wrong.

• Entrepreneurs and online business owners often worry about the wrong the wrong things.
• The five things I see them worry about and focus way too much time on are: A logo, A uniquely coded website, A fancy DSLR camera for livestreaming or capturing the perfect images for your blog posts, A certain online course.
• Every business should have a website--including those in Direct Sales, MLM , Network Marketing.
• Target audience and ICA are NOT the same thing! (I spend a great deal of time discussing what each of these is in the episode.
• You cannot have a bunch of ICAs.
• It's crucial that your marketing and messaging remain consistent so that you consistently attract your target audience online.
• When you attract outliers, it's because your communication has been inconsistent.
• I explain WHY people do and do not buy anything.

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