You DON'T want social media followers!
It's true. You DON'T want social media followers--it's not enough anymore! Check out episode 88 for all the details.
“When you're posting, you're not posting with thousands and thousands of people in mind (you really honestly might not know all of your target audience who's following you), you're posting with one person in mind...that ideal client avatar. ”
-Bonnie L. Frank
In today's episode I share why all the followers that most digital marketers are seeking, aren't actually what you want. Social media followers are really just a vanity metric. Many online marketers will tell you that you need tons of followers but if they are not the right kind of followers then you really are wasting your time. It’s important to have followers but they have the right followers. It's important to make sure your ideal clients are finding you. As an entrepreneur or an online business owner you really want to know how each of the platforms work whether it’s Clubhouse, Instagram, Twitter or Facebook. You need to let your followers know how to find your posts and how to engage with you. If you only have followers then so much of your important content may be missed. This episode I explain why finding your ideal clients and letting them know how to engage with you is far better than followers.
Show Notes
In this episode I share some common misconceptions about followers.
- Why you might not want social media followers?[1:40]
- Why Instagram is not in charge of what posts you see? [2:05]
- What type of engagement helps your followers find you?[4:28]
- Why just following is not enough to have great authentic engagement[5:42]
- What your followers or listeners on Twitter or Instagram need to know[6:30]
- What best practices do you need to know for each platform ? [7:02]
- How to make it easy to see your posts ?[8:41] [9:10]
- Why it is actually okay to put the same post in multiple places.[10:20]
- How to find great information on your ICA on my past podcast [12:01]
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