Repurposing audiograms and Instagram (or Facebook) stories in multiple ways
Why use your great content marketing pieces once? Learn to easily use one piece of content (like audiograms or Instagram and Facebook stories) in multiple ways.
In this week's episode:
- In Episode 10, I mention 25 ways to repurpose one podcast episode.
- You can easily repurpose an audiogram or Instagram (or Facebook) story, as well.
- You can automatically have your Instastories appear on Facebook (I detail how to do this in the episode)
- Facebook is also experimenting with automatically having Facebook stories appear on Instagram.
- Adding an intro and outro to an instastory can dramatically change that social media story into a great piece of video marketing content for an email or future opt in to build your email list.
- This same piece of content can be used in a multitude of other ways, too (these are listed in the episode).
Mentioned in this episode:
Hashtags and more to reach your audience on social media
Social Media is FREE advertising and a great way to serve your audience. Here are two more ways to effectively do that.
In this week's episode:
- You should put at least two hashtags on each social media post and on every social media platform.
- Instagram feed posts can have up to 30 hashtags.
- Use one uniquely branded hashtag and one relevant (topical) hashtag.
- You cannot own a hashtag, but you can dominate them.
- Put #businessfabulous in the search of Facebook, Twitter, LinkedIn, etc.
- It's really important to try new things like STORIES on Facebook and Instagram.
- Instagram users go to stories first!
- Check my these episodes for Instagram stories Info: here here here here
- It's really important to test out your hashtags and try new ones and then test again!
Mentioned in this episode:
This week's challenge:
Get in on the Business Fabulous Social Media Cafe and gain access to...
Increasing online sales during a pandemic without being salesy in your business
It is always acceptable for you to grow your business as long as you follow these four steps.
In this week's episode:
- It is completely okay and perfectly acceptable to grow your business right now.
- It is completely okay and perfectly acceptable to take care of yourself, your family and pay your bills right now.
- There is never a reason for you to ever feel guilty about doing the things I just mentioned. NEVER.
- I detail the four simple steps to grow your business and increasing online sales in the episode.
Mentioned in this episode:
This week's challenge:
Get in on the Business Fabulous Social Media Cafe and gain access to hundreds of social media strategies, video tutorials, step-by-step pdfs and much more!
Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here!...
Stepping out of your comfort zone, branding and podcasting
From the Podfest Expo Hall, Robyn Sayles and I talk all-things stepping out of your comfort zone for success, branding, podcasting and the hilarious way we met!
In this week's episode:
- Personal branding is your secret weapon!
- You can go to any podcasting conference without actually having a podcast
- I started listening to podcast six years before starting my podcast
- How Robyn and I met and what this can mean for YOU.
- How Podfest makes everyone feel incredibly welcome.
- How I was branded coming and going for each day at Podfest
- "Repetition builds reputation" ~ Robyn Sayles
- Choosing your brand fonts and colors
- How improv can help your business and your life
- Bonnie's plans that didn't work out
- Why I had to go to Podfest 2019 eight days early
- Scripting your podcast
- We all have important messages to share that people need to hear
- How I came up with the topic for episode 37 of Business Fabulous
- When is the right time to...?
- How I came up with the name for my podcast and created my...
EASY, proven and FREE strategies to gain online business visibility without ever leaving your home
You don't need to go to major conferences to be visible online and grow your brand! Here are four simple and proven ways to do it, free, without leaving home.
In this week's episode:
- The number one rule to gaining online visibility is to be where your audience is online. If you're unsure, google "social media demographics" and look at the data for the platforms you enjoy using most.
- Facebook has approximately 2.8 billion people, so your audience is likely on there.
- LinkedIn is all business all the time, so if you have a business you should have a daily presence there.
- Use one or two hashtags for each social media post (up to 30 for Instagram), including a branded hashtag and one topical one.
- You cannot own a hashtag, but you can dominate it.
- The easiest and fastest way to get noticed by experts or others in your industry is to be a helpful audience member in the chat of livestream broadcasts. I detail many ways to do this in the episode including greeting the host(s),...
Personal and professional success leaves clues for entrepreneurs and online businesses
Personal and professional success will leave clues every day. Discover what some of my online mentors taught me recently.
In this week's episode:
- Following people online and actually "studying them" are two very different things and one of these will really help your business grow.
- Social media copy, image, gifs, wardrobe, how a shot is set up, etc. are some of the things I study on a daily basis.
- Business lessons and life lessons are all around us all the time. Be open to them!
- Athletes, business people, children, and artists are some of the people I study online as well as their branding.
- Athletes are great people for entrepreneurs to study because of their incredible work ethic, their mindset and their success and failure journeys.
- I detail how Gary Vee's branding is always on point and provide examples.
- Successful entrepreneurs "sell without selling" by letting their audience in on their life and by being themselves.
- People buy from you because OF you.
- The more you are...
Three things social media accounts need to attract, compel and covert followers and increase online business sales
There are three crucial things that your social media accounts must have in order to attract, compel and convert your online followers and increase online business sales.
In this week's episode:
- Your social media profile (both on personal accounts and business accounts!) must have a current profile photo.
- Your profile does not have to include a professional headshot--but it needs to be professional enough.
- Lead with whatever you're known for and make sure the info. is current.
- Make sure that all of your content (text, image, video, livestream, story, etc.) is valuable information that your audience wants.
- To identify your target audience, feel free to reach out with a DM on social media or email me at [email protected].
- You must know your Ideal Client Avatar in order to know your target audience.
- The more you engage on social media, the more you're training the algorithm that you want to see more of that person's content.
- Poll your audience in a Facebook post or Facebook...
Being transparent, authentic and sharing too much on social media
We're often told that it's important to be "transparent" and "authentic" online, but how much is too much to share on social media? We answer this and more on this episode of the Business Fabulous podcast.
In this week's episode:
- Please stop paying attention to what others are doing on social media--it's crazy-making.
- Take a "social media cleanse" for a reality check to what's truly important.
- Look at how many minutes/hours you're spending on social media! (Your smartphone will track this.
- Please don't eat on live video unless eating the food is a food review, etc.--super rude to your viewers.
- I define transparency and authenticity (they do NOT mean the same thing) online and what this means for your branding.
- Why Bonnie's on so many social media platforms.
- How many social media platforms YOU should be on.
- Why I get over 27,000 Pinterest views every month.
- What I do and do not share on social media and why.
- How I decide what to share and not share on social media
- What I...
Goals, gratitude, depression and Next Steps for fabulous online business growth
This episode will help you plan out your future business success through gratitude, goal setting, depression, and more. Get ready to take notes!
In this week's episode:
- 65% of people set New Year's resolutions
- According to several research studies, most people abandon their New Year's resolutions by January 19
- If you really want to achieve your personal and professional goals, you need to write them down (I give examples in the episode).
- I detail exactly how to easily map out everything you'll do for your business this year in the episode.
- Keeping a gratitude journal has changed my business and my life.
- I describe how depression has affected me in the episode.
- I thoroughly describe the Next Steps mini-course and how it's designed for busy entrepreneurs who need the blueprint for what to do next to jumpstart their business success in the episode.
Mentioned in this episode:
This week's challenge:
Needing some "next steps" for your...
Growing business online visibility, sales and impact with Instagram
When you understand the nuances of Instagram's four distinct parts, you can easily grow your online presence and impact there.
In this week's episode:
- There are four distinct parts of Instagram: Feed, Live, Stories, IGTV.
- In order to get the analytics (to see what's working best for your audience) on all of your posts, you must have a business account. I detail how to do this in the episode.
- Instagram is a hashtag game!
- You can have up to 30 hashtags in any IG feed post. Any more than that and none of the hashtags will be seen.
- I provide helpful hashtag tools below! (scroll down to "Mentioned in this episode)
- The "Swipe Up" feature in the feed is for accounts that have 10,000 followers or more.
- IGTV videos can be 10 minutes long with less than 10,000 followers and up to an hour in length with 10,000 or more followers.
- Instagram live broadcasts can be up to one hour long and disappear in 24 hours.
- Instagram stories (my favorite!) can have video clips of 15 seconds or less per...
