Note: Today's episode is a bonus episode and the audio is stripped from a Facebook Live that I did. The sound includes a few extra noises.

Today on the podcast, we discuss Outsourcing: Hiring your team, social media managers and more...getting the help you need to grow and scale your business.

"Outsourcing" is allowing other people or agencies to take care of business tasks for you such as a virtual assistant, social media manager, bookkeeping, marketing funnels, etc.

• No one can do everything that needs to be done and efficiently grow and scale her business, because you end up spending a lot of time doing tasks that don't directly earn you money such as creating graphics, posting on social media, and editing podcasts. 
• RESEARCH you needs/wants
• RESEARCH, interview, vet different people that you may want to hire
• Busywork is not a money-making activity
• Courses may not teach you what you need to do tasks well
• Systems are crucial for a well-run business
• The first two episodes of...

Noe: This week on the Business Fabulous Podcast, we explain how to create a brand story that will increase your online visibility and grow your business.

In this episode, you will learn what a brand story is and how to create one. We discuss:

• What is a brand story?
• Is there one specific way to create a brand story?
• What do I need to include in my brand story?
• Is my brand story only used to attract new clients?
• Why do people buy from you?
• Should my brand story be a certain length?

This week's CHALLENGE: Create your own brand story and email it to me at [email protected].  I'd love to read it and will even provide some help if you'd like. Your brand story is something you'll tell over and over in your business and it's really important for it to be clear.

Are you ready for more business success?  Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, ...

This week on the Business Fabulous Podcast, we discussed all-things VIDEO and video marketing!  

In this episode, you will learn about if, when and why you should be using video marketing in your business including:

• Should everyone use live video (livestreaming)?
• Why do some people choose live video over pre-produced videos?
• What are some strategies for video marketing?
• Do you need to hire a video producer?
• What's so special about video?
• What should you consider before recording your video?
• How do you determine your video content?
• Do you need expensive equipment for video marketing?
• What are some live video options?

This episode is filled with great information about growing your business with video marketing. Please email me at [email protected] and let me know what part of this episode was most helpful for you. 

This week on the Business Fabulous Podcast, I answered one of my most often asked questions: Where should you be hanging out online? In other words, which social media platforms should you be spending most of your time on?

In this episode, you will learn more about your audience, Google Analytics, social media insights, and your sales as well as:

• What the "best" platform is to grow your business.
• How you determine where you should be online.
• How you can determine who is actually following you online and where.
• Where people are finding you online.
• When your audience is online.
• How you can determine who your audience is without having a website.
• Who you should target through social media, blog posts, ads, etc.

At the end of the episode, I challenge you to look at your insights/analytics and tell me what you learned about your audience, who they are, and where they're hanging out online. I'd love to learn about your audience! Email me what you learned at [email protected].

...

If you have an online business or you're thinking about starting one, you've probably heard about webinars.

Webinars (seminars conducted via the "web") have been around for a long time and are often used for lead generation, education and sales. I googled "webinar software" and listed five of the options that came up below. The first three options listed are more traditional ones and are what many people use for webinars these days.

Webinar Jam

Got To Meeting

Easy Webinar

Meeting Burner

Zoom

Each webinar option listed above is different and there are many, MANY others out there! Some are "wrap-around" products that use Google Hangouts for the actual webinar, others are stand alone products. I use Zoom for all of my webinars, but I don't use the "webinar" option they offer because it's a lot more expensive. Instead, I limit my webinars to 50 people and operate from the regular "video conferencing" program. (I also use Zoom for 1:1 coaching, group coaching the masterminds I run...