Not all social media platforms are created equal and it's important to understand which ones are right for your brand and your business. This week's episode comes from a live broadcast that I did on my Facebook profile and on one of my Instagram business accounts.

In this week's episode:

• I referred to this report from Sprout Social in this episode.
• The report above details where brands are planning on spending their time and social media dollars vs where consumers are planning to spend their time and dollars on social media.
• Facebook STILL wins. Every time.
• LinkedIn is "B ---> B" (Business to Business)
• The fastest way to find out what's going on in the world is Twitter.
• The fastest way to gain the attention of a brand is to shout them out (particularly in a complaint) on Twitter.
• The fastest way to gain the attention of an influencer or a brand on Instagram is to shout them out on your instastories.
• LinkedIn is a fabulous way to connect with other business owners and find joint...

Social Media is FREE advertising and a great way to serve your audience. Here are two more ways to effectively do that.

 In this week's episode:

• You should put at least two hashtags on each social media post and on every social media platform.
• Instagram feed posts can have up to 30 hashtags.
• Use one uniquely branded hashtag and one relevant (topical) hashtag.
• You cannot own a hashtag, but you can dominate them.
• Put #businessfabulous in the search of Facebook, Twitter, LinkedIn, etc.
• It's really important to try new things like STORIES on Facebook and Instagram.
• Instagram users go to stories first!
• Check my these episodes for Instagram stories Info: here here here here 
• It's really important to test out your hashtags and try new ones and then test again!

Mentioned in this episode:

• Business Fabulous Social Media Cafe
• Business Fabulous Academy
• Link Tree

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to...

In this episode, I detail five strategies you can use to organically grow your online visibility, social media reach, and impact. You don't need ads to grow your business!

Feel free to give me feedback on this or any episode at [email protected].

Organic Reach: You (the content creator) is not putting ad spend behind the content; You aren't paying for more people to be able to see and consume that content. When you post something on social media and that post is not an ad, it is getting organic reach--it is reaching an audience organically. 

Online Visibility: You are getting noticed, you're being remembered, you are top-of-mind in terms of what you do and what you have to offer...and when they're ready to pay for something that you do.

Impact: Having a strong effect on someone or something; Changing people's lives.

Marketing: Speaking to a specific audience (in the way that they can hear) to deliver a specific message for a specific purpose.

...