It's important to know exactly where you should be spending your time online to grow your business, podcast and social media followers! Is LinkedIn or Facebook better?

 In this week's episode:

• If you have a business, you need to be on LinkedIn!
• Save posts on LinkedIn and Facebook (strategically and with purpose)
• Use hashtags on LinkedIn and Facebook, but these platforms may not be using the same hashtags at the same rate. (I detail how to determine this int he episode, which is the second part of this broadcast.
• Use branded hashtags as well as content-driven hashtags.
• You cannot own hashtags, but you can dominate them.
• I provide much more information about hashtags in episode 70.
• You can repurpose the exact same content, without penalty, on both LinkedIn and Facebook.
• Best practices state that you should really change your hashtags and/or post copy as you repurpose your social media content.
• Most recently, I've used SocialBee.io and Buffer for scheduling social media...

With about 2.5 billion active daily users, Facebook is the most used social media platform available today. If you have a business, it's likely that your customers (or those buying things for them) are on Facebook. Starting off our social media series, this episode is all about Facebook and the many ways you can increase your online visibility there.

In this week's episode:

• Everything on Facebook begins with your personal account, also known as your "profile.
• "Friending" people strategically on Facebook allows you to be tagged and tag them in posts on Facebook, easily connect via Messenger and more. 
• Your business account on Facebook is referred to as your "page."
• Social media platforms are being abused and utilized as dating apps--do NOT do this!
• You can post whatever you want on Facebook as long as it doesn't violate the platform's terms of service, but I suggest that everything you post be "brand-friendly." 
• Your profile and page photos should be different.
• You can...