Does entrepreneurship REALLY HAVE to be so hard?
“Entrepreneurship does not have to be so hard...
But ‘hard’ is relative, incredibly personal, and unique to the individual.”
-Bonnie L. Frank
In today's episode, I discuss ways that can help make your entrepreneurship journey a little bit easier. (Note: If you know of someone who might enjoy this topic please share it with friends and colleagues. I explain how to easily do this at the start of the podcast.)
When you're just starting out as an entrepreneur, it can be daunting. It definitely was for me, and that's why I became a business coach--to help women level up their businesses quickly without wasting time or making costly mistakes. Note: If you'd like some help, feel free to schedule a strategy call and get clarity around your business. You can find the link here: bit.ly/talktobonnie.
In this episode, I also discuss ways to put boundaries in place that help with the overwhelm entrepreneurs can feel. You don’t have...
5 tips tp improve your social media
These five things are crucial for every social media platform!
“Branding is about much more than the fonts that you choose, your branded colors, or if you have a logo. Branding is much more than that. Branding is literally what people say about you when you're not around. .”
-Bonnie L. Frank
In today's episode I share 5 tips to improve your social media. Social media is probably your best marketing tool for your online business. If your business is online then you need to make sure your social media is working for you. These 5 tips will help you grow your business and avoid many of the mistakes business coaches, first time entrepreneurs and digital marketers make online. These simple tips will help you with branding and help your audience connect with your message. I share what your audience expects of you online. How you show up for your audience really affects how they engage with your posts. It is so important to be consistent. In order to really be...
Easily Increasing Online Sales During Tough Times
You may be surprised by what you hear in today's episode--and it's exactly what to do to increase your online sales NOW.
Mentioned in this episode:
- Use the promo code "Bonnie" when you sign up for Libsyn and receive at least one month of hosting free!
In this week's episode:
- After analyzing the online landscape as a consumer and a producer since the start of Covid-19 (March 2020), I have noticed several trends in terms of what is working right now in online sales.
- "Producer" means someone who is selling products, programs, or services.
- "Consumer" means the person buying.
- It is 100% appropriate to sell anything at anytime you want to; however, if you do not feel comfortable about sales at a particular time, you will likely not experience the level of sales you'd like.
- Your "list" typically means people who have already signed up to receive emails from you--they are on your email list.
- If you click on the blue button at this link and enter your email...
More ways to boost engagement on Facebook live broadcasts
Adding to the engagement strategies for live broadcasts from episode 53, I provide even more strategies and give loads of engagement examples from my own life.
In this week's episode:
- By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
- Your title MUST be compelling!
- You need to draw your audience in.
- Use hashtags EVERYWHERE (on every platform) on social media. (I provide the number of hashtags to use on specific platforms in the episode.)
- You should be using relevant hashtags as well as uniquely branded hashtags
- Try the AMI Headline Analyzer to see if your titles/headlines are using strong marketing and/or emotive words.
- You cannot own a hashtag, but you can dominate them.
- On Instagram, you should be using a variety of growth and content hashtags.
- You need to...
Repurposing audiograms and Instagram (or Facebook) stories in multiple ways
Why use your great content marketing pieces once? Learn to easily use one piece of content (like audiograms or Instagram and Facebook stories) in multiple ways.
In this week's episode:
- In Episode 10, I mention 25 ways to repurpose one podcast episode.
- You can easily repurpose an audiogram or Instagram (or Facebook) story, as well.
- You can automatically have your Instastories appear on Facebook (I detail how to do this in the episode)
- Facebook is also experimenting with automatically having Facebook stories appear on Instagram.
- Adding an intro and outro to an instastory can dramatically change that social media story into a great piece of video marketing content for an email or future opt in to build your email list.
- This same piece of content can be used in a multitude of other ways, too (these are listed in the episode).
Mentioned in this episode:
Hashtags and more to reach your audience on social media
Social Media is FREE advertising and a great way to serve your audience. Here are two more ways to effectively do that.
In this week's episode:
- You should put at least two hashtags on each social media post and on every social media platform.
- Instagram feed posts can have up to 30 hashtags.
- Use one uniquely branded hashtag and one relevant (topical) hashtag.
- You cannot own a hashtag, but you can dominate them.
- Put #businessfabulous in the search of Facebook, Twitter, LinkedIn, etc.
- It's really important to try new things like STORIES on Facebook and Instagram.
- Instagram users go to stories first!
- Check my these episodes for Instagram stories Info: here here here here
- It's really important to test out your hashtags and try new ones and then test again!
Mentioned in this episode:
This week's challenge:
Get in on the Business Fabulous Social Media Cafe and gain access to...
Knowing what to post on social media is easy with these three things
Figuring out the right or best or most-effective-for-your-audience content to post on social media can be overwhelming! Here are three things that will make it easier for you.
In this week's episode:
- Personal vs Business social media accounts and which one(s) you want as an entrepreneur
- I explain how to easily change from one type of Instagram account to another type.
- Evergreen content: What it is, loads of examples, and how much to post
- Sales content and how much to post
- Why storytelling is so important for your audience and where you should be telling stories--especially now!
This week's challenge:
Sign up for FREE social media help with me on the phone! Head over to bit.ly/talktobonnie and get the help you need to grow your business and/or your podcast!
Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be ...
Instagram bots and spam and not depending on just one social media platform
I've noticed a big increase in spam and bots on Instagram stories lately, particularly with polls and quizzes. This week's podcast episode details the ones I found and how to identify them in your social media, as well.
Note: If you're having trouble with Instagram (or any social media platform or Messenger) bots or spam, please reach out to me with a direct message on that social media platform or email me at [email protected] and I will be happy to help you! If you can, include a screenshot of the message you were sent.
In this week's episode:
- There has been a noticeable increase in spam and bots on my Instagram stories lately.
- Bots and spam are different things. Bots are robots, they are automated replies or messages that you receive on social media and are not coming from an actual person.
- Spam is unwanted information. It can come in an email, on social media, in your mailbox at home, or anywhere.
- I detail several accounts that have replied to my Instagram story...
How to increase your target audience's content consumption and time on your website
Every five episodes, I provide my listeners with a bonus episode! Business Fabulous drops two episodes on these weeks. This episode is an awesome bonus one full of easy and valuable knowledge bombs. I hope you enjoy it.
With ever-changing algorithms on social media, getting your target audience to consume your valuable content takes strategy. Today's online space is noisy and crowded. But, done strategically, good content creation and promotion shouldn't require more time or ad spend. In this week's episode of the Business Fabulous podcast, I detail several strategies to increase engagement and deepen the relationships you have with your audience.
Remember to sign up for a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.
Feel free to give me feedback on this or any episode at [email protected].
Mentioned in this episode
Listen to Karen interview Bonnie on the Good Girls Get Rich...
5 ways to organically grow your online visibility, social media reach and impact: You don't need ads to grow your business!
In this episode, I detail five strategies you can use to organically grow your online visibility, social media reach, and impact. You don't need ads to grow your business!
Feel free to give me feedback on this or any episode at [email protected].
Organic Reach: You (the content creator) is not putting ad spend behind the content; You aren't paying for more people to be able to see and consume that content. When you post something on social media and that post is not an ad, it is getting organic reach--it is reaching an audience organically.
Online Visibility: You are getting noticed, you're being remembered, you are top-of-mind in terms of what you do and what you have to offer...and when they're ready to pay for something that you do.
Impact: Having a strong effect on someone or something; Changing people's lives.
Marketing: Speaking to a specific audience (in the way that they can hear) to deliver a specific message for a specific purpose.
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