You don't need to go to major conferences to be visible online and grow your brand! Here are four simple and proven ways to do it, free, without leaving home.

In this week's episode:

• The number one rule to gaining online visibility is to be where your audience is online. If you're unsure, google "social media demographics" and look at the data for the platforms you enjoy using most. 
• Facebook has approximately 2.8 billion people, so your audience is likely on there.
• LinkedIn is all business all the time, so if you have a business you should have a daily presence there. 
• Use one or two hashtags for each social media post (up to 30 for Instagram), including a branded hashtag and one topical one.
• You cannot own a hashtag, but you can dominate it.
• The easiest and fastest way to get noticed by experts or others in your industry is to be a helpful audience member in the chat of livestream broadcasts. I detail many ways to do this in the episode including greeting the host(s),...

When you understand the nuances of Instagram's four distinct parts, you can easily grow your online presence and impact there.

In this week's episode:

• There are four distinct parts of Instagram: Feed, Live, Stories, IGTV.
• In order to get the analytics (to see what's working best for your audience) on all of your posts, you must have a business account. I detail how to do this in the episode.
• Instagram is a hashtag game!
• You can have up to 30 hashtags in any IG feed post. Any more than that and none of the hashtags will be seen.
• I provide helpful hashtag tools below! (scroll down to "Mentioned in this episode)
• The "Swipe Up" feature in the feed is for accounts that have 10,000 followers or more.
• IGTV videos can be 10 minutes long with less than 10,000 followers and up to an hour in length with 10,000 or more followers.
• Instagram live broadcasts can be up to one hour long and disappear in 24 hours.
• Instagram stories (my favorite!) can have video clips of 15 seconds or less per...