These five strategies increase social media followers as well as and online business sales. Listen to episode 145 to find out more!

If you'd like support with your online business, please take the opportunity to book a free chat with me at bit.ly/talktobonnie.

For all the behind-the-scenes of my podcast and loads of tutorials, head to The Social Media Marketing Cafe. The Cafe is a one-stop-shop for growing your online business!  Please also feel free to share this episode with anyone who you think might benefit.

Show Notes 

I've discussed Ideal client Avatar (ICA) and target audience in many episodes, and I think you'll find these interesting:

5 simple steps to convert social media followers into online business clients and customers

How to reach your online audience so they can really hear your message

Three things social media accounts need to attract, compel and covert followers and increase online business sales

Are you in the Cafe?? The Social...

Get the answers to YOUR questions on social media, marketing and online business right here!

 “ I love answering your questions, and helping you grow your businesses, every single day in 30 minutes or less, right here on Business Fabulous.”

-Bonnie L. Frank

In today’s episode, I answer five different viewer and listener questions about marketing, social media and online business. If you have a question you'd like me to answer on the podcast, please email me or leave me a voice message on my podcast page You can also find me on Clubhouse. Just type my name in the search or follow me or my club: Business Fabulous for Female Entrepreneurs.

Show Notes 

In this episode I answer viewer and listener questions:

• How important are hashtags for my social media? [1:22]
• What is the latest Instagram change?  [3:07]
• Should I start a podcast for my business, everybody else is? [6:18]
• What is the most important piece of equipment for starting a podcast? [7:23]...

Continuing with the discussion of which social media platform is better for business growth, we look at four additional considerations when comparing LinkedIn and Facebook.

 In this week's episode:

• Episode 69 (the one before this) is part one of this topic! Please be sure to listen to that episode first, because it covers three ways to look at Facebook and LinkedIn for your business.
• This episode discusses three additional parts, more on hashtags and how to figure out which platform is better for YOU and YOUR business.
• Hashtags can be used on both platforms, and they're brand new on Facebook, so the hashtag numbers won't be nearly as high as on Twitter or Instagram because they are so new; however, you will see how many accounts are using these hashtags at the moment on each platform by plugging in any hashtag in each platform's search. (I give data on #businessgrowth on each platform.)
• LinkedIn has about 675 million monthly users, Instagram currently has one billion...

It's important to know exactly where you should be spending your time online to grow your business, podcast and social media followers! Is LinkedIn or Facebook better?

 In this week's episode:

• If you have a business, you need to be on LinkedIn!
• Save posts on LinkedIn and Facebook (strategically and with purpose)
• Use hashtags on LinkedIn and Facebook, but these platforms may not be using the same hashtags at the same rate. (I detail how to determine this int he episode, which is the second part of this broadcast.
• Use branded hashtags as well as content-driven hashtags.
• You cannot own hashtags, but you can dominate them.
• I provide much more information about hashtags in episode 70.
• You can repurpose the exact same content, without penalty, on both LinkedIn and Facebook.
• Best practices state that you should really change your hashtags and/or post copy as you repurpose your social media content.
• Most recently, I've used SocialBee.io and Buffer for scheduling social media...

Adding to the engagement strategies for live broadcasts from episode 53, I provide even more strategies and give loads of engagement examples from my own life.

In this week's episode:

• By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
• Your title MUST be compelling!
• You need to draw your audience in.
• Use hashtags EVERYWHERE (on every platform) on social media. (I provide the number of hashtags to use on specific platforms in the episode.)
• You should be using relevant hashtags as well as uniquely branded hashtags
• Try the AMI Headline Analyzer to see if your titles/headlines are using strong marketing and/or emotive words.
• You cannot own a hashtag, but you can dominate them.
• On Instagram, you should be using a variety of growth and content hashtags.
• You need to...

Social Media is FREE advertising and a great way to serve your audience. Here are two more ways to effectively do that.

 In this week's episode:

• You should put at least two hashtags on each social media post and on every social media platform.
• Instagram feed posts can have up to 30 hashtags.
• Use one uniquely branded hashtag and one relevant (topical) hashtag.
• You cannot own a hashtag, but you can dominate them.
• Put #businessfabulous in the search of Facebook, Twitter, LinkedIn, etc.
• It's really important to try new things like STORIES on Facebook and Instagram.
• Instagram users go to stories first!
• Check my these episodes for Instagram stories Info: here here here here 
• It's really important to test out your hashtags and try new ones and then test again!

Mentioned in this episode:

• Business Fabulous Social Media Cafe
• Business Fabulous Academy
• Link Tree

This week's challenge:

Get in on the Business Fabulous Social Media Cafe and gain access to...

When you understand the nuances of Instagram's four distinct parts, you can easily grow your online presence and impact there.

In this week's episode:

• There are four distinct parts of Instagram: Feed, Live, Stories, IGTV.
• In order to get the analytics (to see what's working best for your audience) on all of your posts, you must have a business account. I detail how to do this in the episode.
• Instagram is a hashtag game!
• You can have up to 30 hashtags in any IG feed post. Any more than that and none of the hashtags will be seen.
• I provide helpful hashtag tools below! (scroll down to "Mentioned in this episode)
• The "Swipe Up" feature in the feed is for accounts that have 10,000 followers or more.
• IGTV videos can be 10 minutes long with less than 10,000 followers and up to an hour in length with 10,000 or more followers.
• Instagram live broadcasts can be up to one hour long and disappear in 24 hours.
• Instagram stories (my favorite!) can have video clips of 15 seconds or less per...

I want you to be a "scroll stopper" (stopping other peoples' scrolls because they want to consume your content) with your blogs! After being a lifestyle blogger and influencer and reading thousands of blog posts over the years, I've noticed that some blogs miss out on key components. Want to know exactly what every epic blog post needs in order to have your audience clamoring for more? Keep reading!

Note: This topic was suggested by one of my valued listeners! YOU can always suggest podcast topics at any time--Send your suggestions to  [email protected]. 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here! 

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Be sure to subscribe to the podcast so you...

In this episode, I detail five strategies you can use to organically grow your online visibility, social media reach, and impact. You don't need ads to grow your business!

Feel free to give me feedback on this or any episode at [email protected].

Organic Reach: You (the content creator) is not putting ad spend behind the content; You aren't paying for more people to be able to see and consume that content. When you post something on social media and that post is not an ad, it is getting organic reach--it is reaching an audience organically. 

Online Visibility: You are getting noticed, you're being remembered, you are top-of-mind in terms of what you do and what you have to offer...and when they're ready to pay for something that you do.

Impact: Having a strong effect on someone or something; Changing people's lives.

Marketing: Speaking to a specific audience (in the way that they can hear) to deliver a specific message for a specific purpose.

...

You can listen to a livestream of this content at http://bit.ly/easyengagement.

What is social media engagement? What does it mean, how in the world do you get it and how do you increase the amount you have now?

Social media engagement means that people are “talking” to you in some way on social media platforms. This can take the form of likes, comments, shares, retweets, emojis, actually hopping on someone’s livestream, etc. It’s a way for folks to acknowledge that they see/hear you, they like your message, they're reading your blog post, and they support (or don’t support depending on the comment) you. In short, it means that you’re visible to them and you are becoming top of mind!

How do you increase your engagement on social media?

If you don't have many people talking to you and thinking of YOU when they think of your industry, then you’re really not being remembered…you’re simply invisible online!

In this blog, I share...