By 2020, Video will be 80% of the content we consume on Facebook. If you're not currently incorporating video into your marketing strategies, you need to start! Here are my top three tips for quality video marketing:

Good Lighting

You don’t need an expensive lighting kit, but you do need good lighting to produce quality video. This can be natural light from a large picture window in front of you and you record your videos early in the morning when this light is at its peak. whether you use natural light or canned lighting, ideally, you want at least “three-point lighting." Three-point lighting means that one light is from overhead; a second light is on you from an upper 45-degree angle to the right, and the third source is coming from an upper 45-degree angle to the left. You need at least three points of light while you record your video, whether you're broadcasting live or producing a piece to be shown at a later time.

Good Sound

Do NOT run out and...