LinkedIn vs. Facebook for Online Business Growth (part 1)

It's important to know exactly where you should be spending your time online to grow your business, podcast and social media followers! Is LinkedIn or Facebook better?

 In this week's episode:

  • If you have a business, you need to be on LinkedIn!
  • Save posts on LinkedIn and Facebook (strategically and with purpose)
  • Use hashtags on LinkedIn and Facebook, but these platforms may not be using the same hashtags at the same rate. (I detail how to determine this int he episode, which is the second part of this broadcast.
  • Use branded hashtags as well as content-driven hashtags.
  • You cannot own hashtags, but you can dominate them.
  • I provide much more information about hashtags in episode 70.
  • You can repurpose the exact same content, without penalty, on both LinkedIn and Facebook.
  • Best practices state that you should really change your hashtags and/or post copy as you repurpose your social media content.
  • Most recently, I've used SocialBee.io and Buffer for scheduling social media...
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Boosting engagement on Facebook live broadcasts

There are loads of EASY ways to boost your online engagement in all of your live broadcasts! Learn all of them and hear Bonnie's answers to questions from the live audience!

In this week's episode:

  • By following all of the steps laid out in this episode, I've already organically gotten hundreds of views, likes, loves, comments, and shares from one Facebook live broadcast that I repurposed into two podcast episodes--this episode and episode 54.
  • Social media is frustrating and the rules and platforms and algorithms are ever-changing...that's EXACTLY why I teach what to do to get organic traffic despite any algorithm!
  • It's really helpful to give your audience a heads-up about your live broadcasts (I detail several ways I did this in the episode).
  • I used Streamyard for this (and many) of my live broadcasts.
  • You're not as visible online as you think you are--don't assume that your audience knows what you're up to
  • Behind the Scenes (#BTS) is a great way to let people know (I give loads...
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