There are three crucial things that your social media accounts must have in order to attract, compel and convert your online followers and increase online business sales.

In this week's episode:

• Your social media profile (both on personal accounts and business accounts!) must have a current profile photo.
• Your profile does not have to include a professional headshot--but it needs to be professional enough.
• Lead with whatever you're known for and make sure the info. is current.
• Make sure that all of your content (text, image, video, livestream, story, etc.) is valuable information that your audience wants.
• To identify your target audience, feel free to reach out with a DM on social media or email me at [email protected].
• You must know your Ideal Client Avatar in order to know your target audience.
• The more you engage on social media, the more you're training the algorithm that you want to see more of that person's content.
• Poll your audience in a Facebook post or Facebook...

This week on the Business Fabulous Podcast, we discussed all-things VIDEO and video marketing!  

In this episode, you will learn about if, when and why you should be using video marketing in your business including:

• Should everyone use live video (livestreaming)?
• Why do some people choose live video over pre-produced videos?
• What are some strategies for video marketing?
• Do you need to hire a video producer?
• What's so special about video?
• What should you consider before recording your video?
• How do you determine your video content?
• Do you need expensive equipment for video marketing?
• What are some live video options?

This episode is filled with great information about growing your business with video marketing. Please email me at [email protected] and let me know what part of this episode was most helpful for you. 

By 2020, Video will be 80% of the content we consume on Facebook. If you're not currently incorporating video into your marketing strategies, you need to start! Here are my top three tips for quality video marketing:

Good Lighting

You don’t need an expensive lighting kit, but you do need good lighting to produce quality video. This can be natural light from a large picture window in front of you and you record your videos early in the morning when this light is at its peak. whether you use natural light or canned lighting, ideally, you want at least “three-point lighting." Three-point lighting means that one light is from overhead; a second light is on you from an upper 45-degree angle to the right, and the third source is coming from an upper 45-degree angle to the left. You need at least three points of light while you record your video, whether you're broadcasting live or producing a piece to be shown at a later time.

Good Sound

Do NOT run out and...