Do you need a lot of tech and other things to start a podcast? Listen to episode 91 to find out exactly what you DO need.

 “ It doesn't matter how long your podcast is. Longer doesn't mean better and shorter doesn't mean better. Interview doesn't mean better, and solo doesn't mean better, either. You decide how you want to set it up, and you can always change it at any time. ”

-Bonnie L. Frank 

In today's episode I share what you REALLY NEED to start any podcast. If you're just starting a podcast, there are a few tools that you need to have. I share some of this information on Clubhouse, too, but you'll hear much more information in this episode. All of the podcasting tools I mention can be found here: bit.ly/bonniebiztools

Podcasting isn't hard but there is a lot that goes into it--lots of pieces to the podcast puzzle. In this episode, I share my favorite tools and some great advice that I got when I was just starting. The podcasting world is full of advice...

Affiliate marketing and other types of passive income are wonderful ways to increase your streams of revenue! Check out episode 90 for loads of ideas.

 “ Affiliate marketing means you have some sort of a relationship with a certain  person, product, program or service that you are talking about. ”

-Bonnie L. Frank 

In today's episode, I share an important part of being an entrepreneur: multiple streams of revenue. The pandemic was a big wake up call and people who had multiple income streams fared much better than people with just one. In this episode, I discuss affiliate marketing, how you can become an affiliate for companies and how you can have affiliate marketers help you sell your own product, program or service.

You don’t need to have a ton of followers on Twitter, Instagram, Facebook or any other platform to become an influencer or affiliate marketer. It’s really about finding products that you are passionate about and...

If you don't agree with one of my episodes, it's probably this one. Are YOU OWED anything by businesses or social media platforms? Listen to episode 89 and find out.

“I'm just here in a sandbox. That's my point. It’s not my sandbox. I don't own the sandbox. Zuckerberg owns the sandbox or Dorsey owns the sandbox or Paul and Rohan and their investors own the sandbox. It's not me. I don't own any of those three sandboxes and yet, I can use all three of those sandboxes, and many others.  I can play in them as much as I want, every single day, 24/7, to my heart's content.. ”

-Bonnie L. Frank 

As an online entrepreneur, it is important to realize how apps and online platforms work and how to make them work for you. Over the last seven years, I have beta tested dozens of apps and I've monetized all of them. (I monetized Clubhouse in five days.)

So why do online business owners complain about social media? 

Show Notes 

In this episode, I share...

It's true. You DON'T want social media followers--it's not enough anymore! Check out episode 88 for all the details.

 “When you're posting, you're not posting with thousands and thousands of people in mind (you really honestly might not know all of your target audience who's following you), you're posting with one person in mind...that ideal client avatar. ”

-Bonnie L. Frank 

In today's episode I share why all the followers that most digital marketers are seeking, aren't actually what you want. Social media followers are really just a vanity metric. Many online marketers will tell you that you need tons of followers but if they are not the right kind of followers then you really are wasting your time. It’s important to have followers but they have the right followers. It's important to make sure your ideal clients are finding you.  As an entrepreneur or an online business owner you really want to know how each of the platforms work whether...

Instagram, Facebook and Clubhouse polls are wonderful ways to get to know your audience and more!  

In this episode:

• Polls have been around for a while (even on Twitter and LinkedIn!) 
• Polls can be used for any reason including a "yes" or "no" answer or more specific answer choices that you provide.
• Polls are a great way to get to know your audience better, what they like, what they dislike, content they'd like for you to create, etc.
• You can choose two choices that are both positive or negative to be funny and to provide another opportunity for engagement and for your audience to get to know you.
• You can tease out a new blog post topic, product, event, etc. through polls, too.
• Although stories created on Instagram work on Facebook, polls created inside of Instagram do NOT work on Facebook and vice versa.  (Fully explained and an easy how-to in the episode.)
• Having your audience engage in your polls (or quizzes) shows the algorithm that people are interested in...

You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

• The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
• You want to be a "scroll stopper!"
• How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
• You must know your target audience and it's NOT everyone anywhere.
• Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
• Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
• You must know your ICA (Ideal Client Avatar before you can know your target audience.
• Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...

Continuing with the discussion of which social media platform is better for business growth, we look at four additional considerations when comparing LinkedIn and Facebook.

 In this week's episode:

• Episode 69 (the one before this) is part one of this topic! Please be sure to listen to that episode first, because it covers three ways to look at Facebook and LinkedIn for your business.
• This episode discusses three additional parts, more on hashtags and how to figure out which platform is better for YOU and YOUR business.
• Hashtags can be used on both platforms, and they're brand new on Facebook, so the hashtag numbers won't be nearly as high as on Twitter or Instagram because they are so new; however, you will see how many accounts are using these hashtags at the moment on each platform by plugging in any hashtag in each platform's search. (I give data on #businessgrowth on each platform.)
• LinkedIn has about 675 million monthly users, Instagram currently has one billion...

It's important to know exactly where you should be spending your time online to grow your business, podcast and social media followers! Is LinkedIn or Facebook better?

 In this week's episode:

• If you have a business, you need to be on LinkedIn!
• Save posts on LinkedIn and Facebook (strategically and with purpose)
• Use hashtags on LinkedIn and Facebook, but these platforms may not be using the same hashtags at the same rate. (I detail how to determine this int he episode, which is the second part of this broadcast.
• Use branded hashtags as well as content-driven hashtags.
• You cannot own hashtags, but you can dominate them.
• I provide much more information about hashtags in episode 70.
• You can repurpose the exact same content, without penalty, on both LinkedIn and Facebook.
• Best practices state that you should really change your hashtags and/or post copy as you repurpose your social media content.
• Most recently, I've used SocialBee.io and Buffer for scheduling social media...

I'm often asked about the BESt social media platform. Here's part one of my answer.

 In this week's episode:

• What IS the BEST social media platform?
• What's your goal for social media?
• Are you there to serve or to sell?
• The purpose of social media is BEING SOCIAL!
• You must be social on social media in order to be successful, personally or professionally.
• 2.8 billion people are on Facebook.
• Twitter is a great place to have conversations.
• Instagram Reels are seen inside of Instagram stories.
• Pinterest is the "forgotten cousin" of social media, as is Periscope. Don't forget these platforms! (Detailed info in the episode)
• When you're thinking about "best," are you referring to engagement? Followers? Sales?
• If you have a "SELL SELL SELL mindset" as you create social media posts, emails, livestreams, etc., you will not be nearly as successful as when you have the SERVE SERVE SERVE mindset. (Detailed examples in the episode)
• The content you produce is for your audience and you need...

In just five minutes, you will learn exactly what to do to make sure your social media posts aren't buried amidst political ads and posts of your competitors.

In this week's episode:

• Your social media feeds (and those of your customers!) are likely starting to get filled with political ads and ads from your competitors.
• This means that your posts are being buried by all of these other posts right now and not being seen!
• In just five minutes, learn exactly what you can do to gain control over your social media feeds.
• You can relay this information to your customers so they can get all of your valuable content!

Are you in the Cafe?? The Social Media Marketing Cafe is OPEN! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online...