This is part 2 to the question, "Bonnie, how do you ever sell anything without making any sales calls?" The answer to this question took up two episodes! Episode 82 is part two of the answer.

"Once again, what I'm doing should be selling for me. I shouldn't have to go to great lengths to get people to buy things from me.  If you have to jump through hoops yourself to get people to buy your things. That is just too much trouble.”

-Bonnie L. Frank 

Today’s episode is a continuation of Episode 81. If you haven’t listened to that episode, go back and listen because you'll hear why I really don’t like sales calls. In this episode, I explain how what you are doing online should sell for you. I explain the best marketing practices to get prospective clients on your email list or to your website.. You can use all the other online platforms such as Clubhouse, Facebook, Twitter and your podcast to make connections. I also explain the three things people need...

Clubhouse is a wonderful platform and it can do amazing things for you personally and professionally, but it isn't your business marketing answer. Listen in for all the details.

“ It is never okay, in my opinion, to just talk about what you've got for sale. Nobody cares that you've got something for sale. Guess what? They’ve got something for sale, too!”   

-Bonnie L. Frank 

Today’s episode is my third episode about Clubhouse. Yes, my third. Why? Well, I thought it was about time I dispel some misconceptions about Clubhouse. If you’ve heard the buzz about Clubhouse from any online social media marketers, you would think there were customers just lining the Clubhouse hallways eager to buy any discount webinar, photo filter or online course you are hawking. I can tell you that is just not so. If you go onto Clubhouse with the idea that you're going to sell, sell, sell, you'll probably fail. So then, what is really going on in those rooms...

After a brief hiatus from the podcast (explained in the intro), I am back at it and episode 75 clears up misconceptions about the hottest app in town--Clubhouse!

I've used this app to grow my online following by many thousands, my podcast  downloads have doubled and my business has grown by leaps and bounds. Get all the details below!

• Welcome back to the podcast! (I'm back after a brief hiatus from the podcast to collect data for my presentation on Clubhouse at Podfest Global Summit.)
• You'll hear about some if this presentation in the episode.
• Holy moly, my list has increased by 600, my Instagram increased by over 44% and another social media account by 1,012% allll because of Clubhouse!
• The mission of Clubhouse is to have deep and meaningful conversations with people from diverse backgrounds and perspectives.
• People are doing really cool things on Clubhouse like plays, musicals, concerts, game shows, all sorts of things!
• You'll get much more out of your experience on...

Entrepreneurs and online business owners often spend so much time worrying about the wrong things. Here are five things that will not make the difference in your business and the #1 thing entrepreneurs get wrong.

• Entrepreneurs and online business owners often worry about the wrong the wrong things.
• The five things I see them worry about and focus way too much time on are: A logo, A uniquely coded website, A fancy DSLR camera for livestreaming or capturing the perfect images for your blog posts, A certain online course.
• Every business should have a website--including those in Direct Sales, MLM , Network Marketing.
• Target audience and ICA are NOT the same thing! (I spend a great deal of time discussing what each of these is in the episode.
• You cannot have a bunch of ICAs.
• It's crucial that your marketing and messaging remain consistent so that you consistently attract your target audience online.
• When you attract outliers, it's because your communication has been inconsistent.
...

It's simple...but not easy. Your business isn't growing the way you'd like, you're not making the sales you want and here's the reason.

In this week's episode:

• It's not that hard to create an online course or program, but what IS difficult is the marketing so it actually sells!
• You must have the correct messaging for your audience.
• You've got to know WHAT to say to them!
• It's not you, it's not your product, program or service...it's the communication.
• You must have the correct messaging and marketing for that particular course or program in order for that course or program to sell.
• When there is a breakdown in your online communication, the sales stop...or never begin.
• You very likely have a pretty good idea of who your audience is, but if you can't effectively communicate with them, the sales won't happen.
• NO ONE is a "born salesperson."
• Grab one of FIVE SPOTS LEFT for some free coaching inside my Facebook group.
• I'm giving away 16K in group coaching! Get all the details in the...

Strategic Storytelling is key to growing a successful online business. Find out what it is, how to do it, and how it is a game changer. 

In this week's episode:

• This episode is UNEDITED. (I've never published an unedited podcast episode--I'm apologizing in case it's obvious...
• You've got to "tell your story" when you market, whenever you sell.
• Everyone likes to hear stories!
• I mention the Calm app. I use it to fall asleep--it's really good!
• You must ignite emotions in order to sell!
• People act, click, purchase from emotions.
• REALLY knowing your "people" (ideal client avatar and target audience) are is key to being able to sell.
• People purchase from having their emotions ignited and their WANTS--not needs.
• You NEVER need to be "salesy" in order to sell, but you do need to tell your story to sell.
• You simply need to tell your audience how you do what YOU do and the transformation they can go through by doing this, too.
• You've got to reach people (communicate with them) in ways...

It's important to know exactly where you should be spending your time online to grow your business, podcast and social media followers! Is LinkedIn or Facebook better?

 In this week's episode:

• If you have a business, you need to be on LinkedIn!
• Save posts on LinkedIn and Facebook (strategically and with purpose)
• Use hashtags on LinkedIn and Facebook, but these platforms may not be using the same hashtags at the same rate. (I detail how to determine this int he episode, which is the second part of this broadcast.
• Use branded hashtags as well as content-driven hashtags.
• You cannot own hashtags, but you can dominate them.
• I provide much more information about hashtags in episode 70.
• You can repurpose the exact same content, without penalty, on both LinkedIn and Facebook.
• Best practices state that you should really change your hashtags and/or post copy as you repurpose your social media content.
• Most recently, I've used SocialBee.io and Buffer for scheduling social media...

Your online business is very likely costing you more money than it should! This bonus episode is from a Facebook live I did that has lots of links and info. in it to save you money!

 In this week's episode:

• What are you yearly, monthly and daily business expenses?
• Can you write off more business expenses on your yearly tax return? (Consult your local CPA for info that applies to your business and your state)
• Are your subscriptions costing you more money because you pay monthly instead of one yearly fee?
• Do you suffer from "SOS?" (details in the episode)
• What's the purpose of your business? Your mission?
• Who is your ICA? 
• To learn how to niche down more on your target audience, let's chat: bit.ly/talktobonnie
• Canva
• Top Cash Back
• Dollar Tree
• Social Media Marketing Cafe

Are you in the Cafe?? The Social Media Marketing Cafe is OPEN! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing,...

Self sabotage can disguise itself in lots of ways. Find out the four ways you may be unknowingly self-sabotaging your online business! 

 In this week's episode:

• Entrepreneurs typically self sabotage (without knowing it!) when they're about to "level up" in their business.
• Self sabotaging can look like loads of other things, though--and often do.
• Identifying how you may be self sabotaging is crucial to your business growth!
• Find out four ways I have recently self sabotaged in my business and what I did about it,

Are you in the Cafe?? The Social Media Marketing Cafe is OPEN! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to...

You've probably been told to do at least one of these--and why it was never going to help you or your business grow.

 In this week's episode:

• Mantras: Repetitive words or phrases used for manifesting what you want or while you meditate
• Affirmations: Positive things that you'd like to happen but are not currently happening
• "The universe" has your back...will provide for you...and other things people believe
• Self development courses, books, conferences
• I discuss each of these four things in detail and why none of them will help you personally or professionally.

Are you in the Cafe?? The Social Media Marketing Cafe is OPEN! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! 

Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your...