These five strategies increase social media followers as well as and online business sales. Listen to episode 145 to find out more!

If you'd like support with your online business, please take the opportunity to book a free chat with me at bit.ly/talktobonnie.

For all the behind-the-scenes of my podcast and loads of tutorials, head to The Social Media Marketing Cafe. The Cafe is a one-stop-shop for growing your online business!  Please also feel free to share this episode with anyone who you think might benefit.

Show Notes 

I've discussed Ideal client Avatar (ICA) and target audience in many episodes, and I think you'll find these interesting:

5 simple steps to convert social media followers into online business clients and customers

How to reach your online audience so they can really hear your message

Three things social media accounts need to attract, compel and covert followers and increase online business sales

Are you in the Cafe?? The Social...

It really is as easy as 1-2-3-4-5. Your social media posts can absolutely transform your social media followers into paid clients and customers!

 “ Your Call to Action needs to be clear. It’s got to be easy and it's got to be valuable”

-Bonnie L. Frank 

In today’s episode, I give you 5 simple steps to follow to convert your social media followers into clients and customers. Many online business marketers spend a lot of time on social media without actually growing their business. The purpose of social media is to be social. It's about connecting with your ideal client where they are and getting to know them.  It’s about showing up as a valuable resource for them. If you're having trouble finding or converting your followers to clients, these 5 steps can really help.  

Show Notes 

In this episode I share these 5 simple to get more sales from social media

• Why it's important for you to engage with your followers?...

Online coaches are often advised, "charge your worth." find out what this means and how to actually do it.

 “Value is how somebody decides what it's worth. Value and price are two different things. Worth and price are two different things. What people pay for is value. ”

-Bonnie L. Frank 

In today’s episode I am discussing the common recommendation made by many business coaches: Charge Your Worth. What could be wrong with charging your worth? Nothing but what does that saying really mean? How do you know what your worth is and does it have anything to do with what you should charge for your products, programs and services? If you have ever wondered if you are charging the right price in your business,  this is the episode for you.  I discuss all the factors that go into making that decision. I help you understand not only the market but what makes customers want to buy from you. I also explain exactly what your customers want to see on your...

Get easy and effective tips for live audio and video that I learned from producing over 4,000 livestream videos and 500 Clubhouse rooms.

 “Immediately give value to your audience. It doesn't matter if it's live or if it's not...you'd better get their attention within the first three seconds, or they're done." 

-Bonnie L. Frank

Although you may not choose to grow your business like I did (going live three to seven times a day, seven days a week), any amount of live audio and video is a fabulous way to build trust with your audience and position yourself as an authority in your field. Whether it's Clubhouse rooms, Facebook audio rooms, Twitter Spaces, Greenroom or anywhere else, there are so many places to connect with your audience--LIVE!

In this episode, I share how to connect with your audience, how to strategically plan before going live, as well as tips for repurposing all of your audio and video content. 

Show Notes 

In this episode I share my...

Entrepreneurs and online business owners often spend so much time worrying about the wrong things. Here are five things that will not make the difference in your business and the #1 thing entrepreneurs get wrong.

• Entrepreneurs and online business owners often worry about the wrong the wrong things.
• The five things I see them worry about and focus way too much time on are: A logo, A uniquely coded website, A fancy DSLR camera for livestreaming or capturing the perfect images for your blog posts, A certain online course.
• Every business should have a website--including those in Direct Sales, MLM , Network Marketing.
• Target audience and ICA are NOT the same thing! (I spend a great deal of time discussing what each of these is in the episode.
• You cannot have a bunch of ICAs.
• It's crucial that your marketing and messaging remain consistent so that you consistently attract your target audience online.
• When you attract outliers, it's because your communication has been inconsistent.
...

You have a lot of valuable information to share with your audience, but are they really able to hear you? Find out how to reach the right people online!

In this week's episode:

• The social media environment is a very noisy place and it can be difficult to be noticed,  seen, heard and remembered over all of that noise.
• You want to be a "scroll stopper!"
• How can you set yourself apart from everyone else talking about (or selling) what you are on social media?
• You must know your target audience and it's NOT everyone anywhere.
• Your audience is actually a very specific group of people "living" online in particular places. (I give examples of this in the episode.)
• Your audience may not be hanging out on social media very much at all--you must know the demographics of your target audience to know this.
• You must know your ICA (Ideal Client Avatar before you can know your target audience.
• Sometimes you will attract outliers (people outside of your target audience), and that's okay, but...

I'm often asked about the BESt social media platform. Here's part one of my answer.

 In this week's episode:

• What IS the BEST social media platform?
• What's your goal for social media?
• Are you there to serve or to sell?
• The purpose of social media is BEING SOCIAL!
• You must be social on social media in order to be successful, personally or professionally.
• 2.8 billion people are on Facebook.
• Twitter is a great place to have conversations.
• Instagram Reels are seen inside of Instagram stories.
• Pinterest is the "forgotten cousin" of social media, as is Periscope. Don't forget these platforms! (Detailed info in the episode)
• When you're thinking about "best," are you referring to engagement? Followers? Sales?
• If you have a "SELL SELL SELL mindset" as you create social media posts, emails, livestreams, etc., you will not be nearly as successful as when you have the SERVE SERVE SERVE mindset. (Detailed examples in the episode)
• The content you produce is for your audience and you need...

Your online business is very likely costing you more money than it should! This bonus episode is from a Facebook live I did that has lots of links and info. in it to save you money!

 In this week's episode:

• What are you yearly, monthly and daily business expenses?
• Can you write off more business expenses on your yearly tax return? (Consult your local CPA for info that applies to your business and your state)
• Are your subscriptions costing you more money because you pay monthly instead of one yearly fee?
• Do you suffer from "SOS?" (details in the episode)
• What's the purpose of your business? Your mission?
• Who is your ICA? 
• To learn how to niche down more on your target audience, let's chat: bit.ly/talktobonnie
• Canva
• Top Cash Back
• Dollar Tree
• Social Media Marketing Cafe

Are you in the Cafe?? The Social Media Marketing Cafe is OPEN! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing,...

There are three crucial things that your social media accounts must have in order to attract, compel and convert your online followers and increase online business sales.

In this week's episode:

• Your social media profile (both on personal accounts and business accounts!) must have a current profile photo.
• Your profile does not have to include a professional headshot--but it needs to be professional enough.
• Lead with whatever you're known for and make sure the info. is current.
• Make sure that all of your content (text, image, video, livestream, story, etc.) is valuable information that your audience wants.
• To identify your target audience, feel free to reach out with a DM on social media or email me at [email protected].
• You must know your Ideal Client Avatar in order to know your target audience.
• The more you engage on social media, the more you're training the algorithm that you want to see more of that person's content.
• Poll your audience in a Facebook post or Facebook...

We're often told that it's important to be "transparent" and "authentic" online, but how much is too much to share on social media? We answer this and more on this episode of the Business Fabulous podcast.

In this week's episode:

• Please stop paying attention to what others are doing on social media--it's crazy-making.
• Take a "social media cleanse" for a reality check to what's truly important.
• Look at how many minutes/hours you're spending on social media! (Your smartphone will track this.
• Please don't eat on live video unless eating the food is a food review, etc.--super rude to your viewers.
• I define transparency and authenticity (they do NOT mean the same thing) online and what this means for your branding. 
• Why Bonnie's on so many social media platforms.
• How many social media platforms YOU should be on.
• Why I get over 27,000 Pinterest views every month.
• What I do and do not share on social media and why.
• How I decide what to share and not share on social media
• What I...